These former Big Tech engineers are using AI to navigate Trump’s trade chaos
February 19, 2026
The article explores the efforts of Sam Basu, a former Google engineer, who co-founded Amari AI to modernize customs brokerage in response to the complexities of unpredictable trade policies. Many customs brokers, especially small businesses, still rely on outdated practices such as fax machines and paper documentation. Amari AI aims to automate data entry and streamline operations, helping logistics companies adapt efficiently to sudden changes in trade regulations. However, this shift towards automation raises concerns about job security, as customs brokers fear that AI could lead to job losses. While Amari emphasizes the confidentiality of client data and the option to opt out of data training, the broader implications of AI in the customs brokerage sector are significant. The industry, traditionally characterized by manual processes, is at a critical juncture where technological advancements could redefine roles and responsibilities, highlighting the need for a balance between innovation and workforce stability in an evolving economic landscape.