ChatGPT and Gemini are fighting to be the AI bot that sells you stuff
March 24, 2026
The competition between AI-powered shopping assistants, specifically Google's Gemini and OpenAI's ChatGPT, is intensifying as both companies enhance their platforms to facilitate online shopping. Google has partnered with Gap Inc. to enable its Gemini AI to make purchases from Gap's various brands, integrating a seamless checkout process through Google Pay. Meanwhile, OpenAI is refining ChatGPT's shopping interface, allowing users to visually compare products and access updated information. Despite these advancements, there are concerns about consumer interest in AI-assisted shopping, as evidenced by OpenAI's withdrawal from a built-in checkout feature due to disappointing sales. The article highlights the evolving landscape of AI in retail, raising questions about user acceptance and the effectiveness of AI-driven purchasing systems.