Read Microsoft gaming CEO Asha Sharma’s first memo on the future of Xbox
February 20, 2026
Asha Sharma, the new CEO of Microsoft Gaming, emphasizes a commitment to creating high-quality games while ensuring that AI does not compromise the artistic integrity of gaming. In her first internal memo, she acknowledges the importance of human creativity in game development and vows not to inundate the Xbox ecosystem with low-quality AI-generated content. Sharma outlines three main commitments: producing great games, revitalizing the Xbox brand, and embracing the evolving landscape of gaming, including new business models and platforms. She stresses the need for innovation and a return to the core values that defined Xbox, while also recognizing the influence of AI and monetization strategies on the future of gaming. This approach aims to balance technological advancements with the preservation of gaming as an art form, ensuring that player experience remains central to Xbox's mission.